Event hosted by Behind Me Media
One continent. Countless flavours.
- October 10 · 11 · 12
- Majestic City, Scarborough
- Free entry
Overview
Scarborough's definitive Asian food destination
The Majestic Asian Food Festival brings every major cuisine of Asia to one venue over one weekend — cooked by the people who brought it here. Sixty booths, a live performance stage, an artisan marketplace and a kids’ zone, across the Majestic City site on Markham Road.
60
Vendor booths
20,000+
Visitors per day
20+
Asian cuisines
3
Festival days
Vision
Why this festival
To establish Scarborough’s definitive Asian food destination — an annual festival where every major cuisine of Asia is represented, cooked by the people who brought it here.
Food first
Twenty-plus national cuisines, from street snacks to regional specialities, side by side.
Community owned
Every vendor, performer and supplier is local. The money stays in the GTA.
Built to return
Designed from day one as a repeatable annual brand, not a one-off event.
What makes it pan-Asian
Twenty cuisines, one venue
Most food festivals pick a single culture. This one spans the continent — and that breadth is the reason visitors travel for it.
East Asia
China · Japan · Korea · Taiwan · Hong Kong
South Asia
India · Pakistan · Sri Lanka · Bangladesh · Nepal
Southeast Asia
Thailand · Vietnam · Philippines · Malaysia · Indonesia
West & Central
Turkey · Lebanon · Iran · Afghanistan · Uzbekistan
The event
Festival format
Six things happening at once, all weekend.
60 vendor booths
Hot kitchens, street snacks, desserts and beverages across the full Asian spectrum.
Live performance stage
Continuous programming across all three days from GTA-based artists and groups.
Kids and family zone
Activities, games, rides and seating designed for multi-generational visits.
Artisan marketplace
Crafts, clothing, homeware and specialty grocery from local sellers.
Live cooking demos
Chef showcases and tasting sessions on a dedicated demo counter.
Content and photo zones
Branded installations built for social sharing and press coverage.
Entertainment
Homegrown talent only
No international bookings. Every performer is based in the Greater Toronto Area — which keeps the budget disciplined, the logistics simple, and the spotlight on the community that built this food scene.
Why local works
- No visas, flights, accommodation or rider costs
- No cancellation risk from travel or immigration delays
- Performers bring their own local followings
- Budget redirects into production quality and marketing
Audience
Who walks through the door
Families
Multi-generational groups looking for a full afternoon out
Young professionals
Food-led social outings and weekend plans
Food creators
Content-driven visitors who amplify reach organically
Cultural communities
Scarborough's Asian diaspora across every origin
Food tourists
Visitors travelling in from across the GTA
Media and press
Local outlets covering food and community events
Venue
Majestic City
Scarborough, Ontario
A destination venue in the heart of one of Canada’s most diverse communities, at Markham Road and McNicoll Avenue.
- Flexible layout for stalls and stage
- Existing footfall from mall visitors
- Tents for booths — weather independent
- Loading access for vendor logistics
- Established power and water services
Sixty numbered booths, a main stage with audience seating, a kids’ play zone, VIP tent and gate, consolidated washrooms, first aid, and dedicated power distribution across the site.
For vendors
Why vendors sign on
Sixty stalls, three days, a captive and hungry audience — with the infrastructure handled so operators can focus on service.
Book a booth before they go
Sixty stalls, and the eight closest to the main stage always go first. Send your details and the vendor team will come back to you with availability.
Reach
How we fill the venue
Paid social
Meta, TikTok and Google campaigns geo-targeted across the GTA
Creator partnerships
Toronto food creators covering vendors ahead of the weekend
Vendor amplification
Every vendor promoting to their own customer base
Community networks
Cultural associations, temples, mosques and community centres
On-site and local
Mall signage, transit-adjacent placement and local print
Press and media
Local news, radio and community outlets
Save the dates
Three days of flavour
Free entry. Come hungry.
Friday
October 10th
11AM-11PM
Saturday
October 11th
11AM-11PM
Sunday
October 12th
11AM-8PM
Get involved
Vendor & sponsor enquiries
Tell us what you sell and we will send back booth availability, pricing and the vendor pack. Sponsors and performers, use the same form.
- events@behindmemedia.com
- Markham Rd & McNicoll Ave, Scarborough, ON
-
Akilesh
+1-647-706-7789 -
Jatinderpal Singh
+1-437-688-6029 - October 10 · 11 · 12